Defining HAA

• An alliance of audio/video professionals dedicated to the pursuit of sonic greatness in the home entertainment experience.
• Our mission is to create a network of expert practitioners whose mandate is divided equally between creating superb home audio and educating the consumer; consumer awareness drives the evolution of excellence.
• An HAA professional stands out by defining excellence; releasing sound system performance from the realm of uncertainty becoming a modern art and science.

Defining HAA Level II

The prospect of paying an individual to tune your sound system is relatively new to most people. Yet most consumers are quick to recognize the need for such a service. The HAA's role in this discussion is to define and reinforce the value of proper audio design and calibration. The prospect of paying an individual to optimize a sound system pivots in the minds of the value minded consumer on two points; a) the results and benefits of such a process and b) the skills and knowledge of the calibrator.

Defining the benefits of calibration for the consumer revolves around defining sound quality. One of the ways the HAA does this is by explaining the metrics of sound quality namely the familiar Clarity, Focus, Envelopment, Dynamics and Response discussion. For a proactive AV Calibrator, the demonstration of these qualities in the showroom provides a powerful incentive to the consumer not only toward the value of calibration but toward the skills and equipment lines of the company.

Adding calibration as a line item on the bill implies that one could choose to not to calibrate. Calibration is not optional; it is an integral part of the installation. In fact, adding calibration to the bill manifests it's value. Calibration begins with the proper design and setup of a system. Failing to complete this process or performing it poorly is not somehow made acceptable if you don't charge for it. Not calibrating a sound system or providing an incomplete or amateur calibration is paramount to fraud. Taking the time to properly calibrate reinforces the high aim of the AV Contractor toward quality and differentiates the installation from inferior ones. It's value is reinforced by the care taken by the AV Contractor and the time and effort they expended to become a great calibrators.